Your PPC team, replaced.
Your customers make the videos. The machine runs your ads on Meta. You set a budget and a CAC goal, and pay 20% of the drop.
The numbers
Your baseline next to your new CAC, every month.
A client result, measured in ILS and shown in USD
- Baseline CAC90 days before winful
- $66
- CAC with winful30 days with winful
- $39
- CAC downThe drop: $26 per customer
- 40%
- winful's share of the dropYou keep 80%
- 20%
What would your drop be? In the demo we run the math on your own baseline.
20 minutes on your numbers. No commitment, and nothing to pay if CAC doesn't drop.
The old way
Everyone who touches your paid media is paid whether or not it works.
And still nobody can say which video actually lowered CAC last month.
You're the only one paid on the result. winful crosses to your side of that line. Same incentive as you: the drop, or nothing.
| A head of paid | Paid either way |
|---|---|
| Two buyers | Paid either way |
| A creative lead | Paid either way |
| An agency on retainer | Paid either way |
| A video marketplace | Paid either way |
| winful | Paid on the drop |
What changed
The team never lowered CAC. The loop did.
Film, cut, launch, kill, learn, again. A loop is something a machine runs better than a team, so winful replaces the team and gets paid like you do.
Three steps. Then it runs again.
Your customers make the creative
Our scripts get real customers to film real videos on their own phones. Learning loops rewrite the scripts from what converts, so the next batch is sharper than the last.
The machine runs the media
Every video becomes dozens of variations. The campaign goes up on Meta, gets optimized and managed every hour. No tickets, no Monday status call.
You set two numbers
A monthly budget. A CAC goal. That is the whole brief. When CAC drops below your baseline, we take 20% of the drop. When it doesn't, you pay nothing.
Variations
Every video becomes dozens of variations.
Different openings, lengths and captions cut from the same footage, so the machine tests instead of guessing. What doesn't bring customers stops running. What does gets the budget.
How it worksOne video, its variations
- Running
- Stopped
- Gets the budget
Pricing
We take 20% of the CAC we cut, and nothing if we don't.
Your baseline is your CAC over the 90 days before winful. Each month we measure your new CAC. The difference, times the customers you acquired, is the drop.
- 0Setup fee
- 0Seats
- 0Invoice without a drop
20 minutes, on your numbers
Still paying a retainer for a CAC that didn't move?
In the demo we run the math on your own baseline and show you what your drop could be. You leave with a ledger you can forward to your CFO.
A client result, measured in ILS and shown in USDCAC down 40%. Baseline $66, now $39.
20 minutes on your numbers. No commitment, and nothing to pay if CAC doesn't drop.